Sarah Thelwall is a strategist and consultant in the Creative Industries and founder of MyCake.org, an online financial management and benchmarking business tool.
Sarah regularly works with creative entrepreneurs across the UK and overseas to apply their creativity to building and operating a business, providing understanding of how to use business tools for growth and success. This often means helping entrepreneurs grasp how finances shape their business and demonstrating how benchmarking themselves within their industry can help them make informed decisions and run their business, rather than their business run them!
Sarah has over a decade’s experience in the Creative Industries working both with small creative firms and political and sector development bodies such as NESTA, British Council, DCMS and NCGE.
Sarah delivers training and offers advice to creative entrepreneurs in association with School for Creative Startups, Start Up to Success, The Design Trust Start Up Day at New Designers, Folksy Summer School.
Current & past clients include: NESTA, University of the Arts London, University of Warwick, Lighthouse, Snug & Outdoor, SME Research (Austria), National Council for Graduate Entrepreneurship, Cockpit Arts, NStar Finance, Cultural Enterprise Office, Massachussetts College of Art (Boston), UK Foreign & Commonwealth Office (Boston, Brussels & Paris), CIDA, World Investment Conference, British Council, Lebanese American University (Beirut), American University Beirut, Bab Rizq Jameel (KSA), Public Authority for Craft Industries (Oman), Amato, (UAE), Tahir Sultan (UAE), W Hotel Group (Maldives), Saudia Arabian General Investment Authority (KSA), King Saud University (KSA), Design Magazine (KSA), Altcity (Lebanon), L’Atelier Nawbar (Lebanon), Bird on a Wire (Lebanon), House of Ronald (Lebanon), Beirut Creative Cluster (Lebanon), Starch Foundation (Lebanon).